Fashion Meets Football - NYC Weekend Campaign

Clients: Juventus FC, The Standard International, Lega Serie A, le PERE, Saturdays Football

About the Project

Fashion Meets Football was merely an idea aiming to bring the fashion and sport communities together in a unique way. Beginning from one cold outreach, the concept turned into a series of four unique events, each telling the story of the brands that believed in our ability to execute this ambitious project. This journey led to the formation of Mundial Partners, a bespoke agency specializing in brand growth through unparalleled experiences.

Presenting the Juventus FC 24/25 Home Jersey

Kit Reveal Advert

A day in the life of a New York City Creative at the intersection of football, fashion, and music reveals the Juventus FC 24/25 home jersey along with some friends.

Fashion Meets Football — NYC Weekend

Activation Recap Film

The inaugural Fashion Meets Football weekend hosted by Mundial Partners debuted in New York City from July 18 to 21, featuring four unique events sponsored by Juventus, Lega Serie A US, Saturdays Football, le PÈRE, and The Standard International.