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Mundial Partners | Experiential Activations

Manchester City FC Blue Table Series Vol. 2

Client: Manchester City

Building on the success of Volume 1, Mundial Partners brought The Blue Table Series to Miami, continuing to reimagine what matchday looks like for Premier League fans in the US.

Vol. 2 took place at a waterfront Miami venue, where guests were welcomed into a fully branded Manchester City environment overlooking the bay. Elevated brunch, live music, and match viewing on a massive movie-screen projector set the tone for a relaxed yet premium Sunday experience that brought fans, creators, and partners together.

Beyond the match itself, Volume 2 introduced Manchester City to new creators and influencers in a key US market, expanding reach and cultural relevance while providing a natural platform to engage B2B partners, talent, and industry stakeholders alongside supporters. The activation generated a high volume of premium photo and video assets captured in real time and post-event, designed to live across social, digital, and partnership channels.

Vol. 2 reinforced the power of building each experience around a clear creative pillar. In Miami, that pillar was the waterfront “city beach club” vibe, including a custom beach tote activation station. With growing organic interest from fans and creators alike, The Blue Table Series continues to establish itself as one of the most distinctive watch party concepts in the country, while helping Manchester City grow its US community through culture-forward experiences.

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