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Mundial Partners | Athlete, Creator, and Influencer Network

The BOSS Of The Dallas Open

Client: HUGO BOSS

Description

At the Dallas Open, HUGO BOSS activated its partnership with tennis star Taylor Fritz through a content-first influencer campaign. Mundial Partners hand-selected a group of creators to immerse themselves in the tournament experience — building narrative arcs across their social channels that culminated in an exclusive BOSS event with Taylor himself. The result: an authentic storytelling moment that blended sport, style, and influence.